Preventing Heart Disease It’s time for Boomers to rethink what’s important. You can’t do things...Read more
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'Forever 40' Survey
How old do you feel?
And does chronological age really matter? As a Boomer, do you care about what age other people think you are? Terms like ‘50 is the new 30’ or ‘Generation Ageless’ are being used to describe Baby Boomer populations across Australia, the United States, Canada, The United Kingdom, and New Zealand. The Baby Boomers we talk to in everyday life tend to think of themselves - on a good day - as between 10 and 15 years younger than they actually are, or describe themselves as ‘thinking like a younger person’.
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