Baby Boomers Definition:
You are a Baby Boomer if you were born between 1946 and 1964. 

Baby Boomer Facts: 
You would need to combine the entire Australian population of Generation 'X' and 'Y' together to match the number of Baby Boomers in Australia (ABS 2006 Census data - Generation to Generation 2009 - 20700).

News 

5th January 2011

65 not out and going strong – the Baby Boomers reject becoming ‘old’

(Turning 65 – isn’t what it used to be)

The first of Australia’s five million plus Baby Boomers turns 65 in January 2011 which marks a milestone in the succession of this amazing group. But if you thought the Baby Boomers were just going to keel over and put their feet up – you’d be wrong. If the Government has their way, many of the Baby Boomers will still have to keep working well into their 70’s, particularly for the younger members. Many Baby Boomers have no intention of ‘retiring’ and cringe at the mention of the word  ‘retirement’, according to Baby Boomer social researcher, David Stevens. For many, they are just getting on with the next phase of their lives, continuing to work, plan for their future. Settling down to a menu of golf days, long lunches, snoozing in the afternoon, and holidays  appeals for a short time but not for life – there’s still so much to do!

“Ask a Baby Boomer if they are ‘old’ or ‘retired’ and you’d better be prepared for a tirade of expletives. 65 is no longer old. It might still be the yard stick that the Government and Statisticians use to divide the population, but it is outdated as a way to distinguish whether you are old or not as researchers from babyboomers.com.au found when they interviewed Baby Boomers in the street”, said David Stevens.

The Baby Boomers are set to turn ‘ageing’ on its head and create new ways of approaching and changing their lifestyle in an expanded ‘middle’ years. They are salivating at the possibilities of doing something they always wanted to like going back to study for another career or just because they want to. Giving back to their communities in specific ways that make a difference like Landcare or helping young people in trouble. Developing a better work – life balance by working part time and stretching back, spending more time with family, or going fishing.

 “The desire is often there but how to get involved in things or get inspired by others can be a stumbling block for some people”. The website Babyboomers.com.au has responded by creating easy to follow segments to link people with information on things ranging from taking up a new sport at any age through to planning your career over 50, volunteering opportunities in your local community, and for the very different but important rescuing turtles on our beaches”.

ENDS:

For more information, please contact David Stevens, Social Researcher, Babyboomers Pty Ltd. Phone 0400 287 970 or visit http://www.babyboomers.com.au/Contact us

Media

60 Minutes story 'Boomers Go Bust' goes to air with research contributed by babyboomers.com.au

Read the story transcript at: http://sixtyminutes.ninemsn.com.au/article.aspx?id=7926535

See the video at:  http://video.au.msn.com/watch/video/boomers-go-bust/x97up6h?tab=m163&from=39

 

Baby Boomer Info byte:

You would need to add the entire population of Generation ‘X’ and ‘Y’ to match the number of Australian Baby Boomers. (Source: ABS Generation to Generation 2006 data report  2009 – 20700)

For more information, please contact David Stevens , Babyboomers Pty Ltd. This e-mail address is being protected from spambots. You need JavaScript enabled to view it or Ph: 0400 287 970